Monday, August 25, 2008

Countdown: 17 days to The Big E

And all the little details are coming together.

As part of the Marketing team, I have been able to be a part of planning this year’s marketing campaign. I never realized how much planning went into advertising and promotion. So much forethought took place before everything was put together, but all the planning is worth it in the end. Approvals have been made, our billboards are up, our brochures are out and ads have been placed. It’s exciting watching it all unfold as days creep closer and closer to the fair.

Start thinking Mardi Gras in Massachusetts
One of my favorite things to do at the Fair is stand alongside the parade route and watch it float by. Between the music, costumes and extravagant floats it more like a show than a parade. It’s always astonishing to me to witness adults turning into children again as they dive for Mardi Gras beads.

Special Days
This year’s state and special days have been finalized.
Friday, Sept. 12 – Military Appreciation Day - Free admission for active duty military, Coast Guard and Reserve personnel and dependents, with military IDs. Free admission for veterans with ID (Copy of DD-214 or proof of membership to any veterans' organization)
Saturday, Sept. 13 – 4-H & FFA Day
Sunday, Sept. 14 – Salute to Storrowton Day/Cultura 2008 – Celebrating Hispanic Heritage at The Big E
Monday, Sept. 15 – West Springfield Day, sponsored by NewAlliance Bank
Tuesday, Sept. 16 – Rhode Island Day
Wednesday, Sept. 17 – Connecticut Day, sponsored by NewAlliance Bank
Thursday, Sept. 18 – Massachusetts Day
Friday, Sept. 19 – New Hampshire Day
Saturday, Sept. 20 – Vermont Day & Trustees’ Day
Sunday, Sept. 21 – Grange Day
Monday, Sept. 22 – Springfield Day
Tuesday, Sept. 23 – Chicopee Day, sponsored by Chicopee Savings Bank Charitable Foundation
Wednesday, Sept. 24 – Agawam Day – sponsored by Taylor Rental/Taylor Rental Party Plus of Agawam
Thursday, Sept. 25 – Westfield Day – sponsored by PeoplesBank
Friday, Sept. 26– New England Specialty Food Day
Saturday, Sept. 27– Maine Day
Sunday, Sept. 28 – Classic Car Day
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